L’Oréal Removes ‘Whitening/Lightening’ Terms

Changes primarily impact Asian markets.

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By: TOM BRANNA

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The world's largest beauty company, L'Oréal, will reword is packaging on its skin-lightenting products, removing terms such as “white,” “fair” and “light” from products, a spokeswoman said on Friday. L’Oreal’s products include Garnier Skin Naturals White Complete Multi Action Fairness Cream. The move came one day after Unilever made a similar announcement in regards to its Fair & Lovely brand. The rebrands by L'Oréal and Unilever fall short of actions by Johnson & ...

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